Alexander J Cooley

From Humble Beginnings to Financial Expert: Unveiling Accounting and Finance Secrets for Business Success

My Story

Growing up in Leicester as part of a working-class family, I dreamt of a brighter future, aspiring to own a Porsche one day and living in a nice house without worrying about the rent or mortgage. Without a university education, my journey took an unconventional turn when I began working at an accountancy practice at the young age of 17, I did question this path when my peers were enjoying the party and carefree lifestyle at university. However, after a few years, my hard work started to pay off as I qualified as a Chartered Accountant and then the real learning began.

Over the years, my work experience spanned various sectors, from new businesses to multinational corporations, and high-growth startups. Throughout my career, I've honed my expertise, supporting startups with rapid growth, optimizing accounting processes, strengthening financial controls, and implementing insightful and efficient ERP systems. I've navigated diverse business challenges, from sustaining business growth, and cash management to tax planning, all while managing statutory reporting and audit compliance.

Now, I offer my wealth of experience to you. In my book, I will share practical solutions and real-world applications, going beyond textbook knowledge and online resources like CHATGPT. From an accountant's perspective, I reveal the insights your accountant might not share. I'll help you master financial management for your business, whether it's scaling up, automating processes, or strategizing for growth.

As a finance business partner, I've collaborated with sales teams, crafted ROI models, and prepared investor reporting. From tax implications to VAT structures, I've faced it all, and now I'm here to guide you through the financial maze.

Rest assured, my guidance comes from an unbiased perspective, free from any affiliations or ties with software developers or online training courses. Let my journey inspire you, and let my expertise empower you. Join me in discovering the secrets to business success, as I share invaluable insights that will revolutionise your approach to finance and propel your business to new heights.